The e-commerce growth blog
Practical, India-specific guides on Amazon ads, account health, marketplace strategy and quick commerce, from the team that manages ₹5 Cr+ in monthly marketplace revenue.
ACoS vs TACoS: Which Amazon Ads Metric Should Indian Sellers Track?
A falling ACoS can hide a shrinking business, and a rising one can be the right move. Here's how ACoS and TACoS work together, with worked examples in rupees.
Sponsored Products, Sponsored Brands or Sponsored Display: Which Amazon Ad Should You Use?
Amazon gives you three main ad formats, and each does a different job. Here's when to use Sponsored Products, Sponsored Brands and Sponsored Display, and how to split your budget.
Dayparting Amazon Ads: Should Your Ads Run 24 Hours a Day?
Indian shoppers don't buy evenly across the day. Dayparting shifts your Amazon ad budget to the hours that convert. Here's how to do it without hurting your rankings.
Amazon Account Health in India: The Metrics That Can Get You Suspended
Most Amazon suspensions are preceded by warning signs in the Account Health dashboard. Here are the metrics that matter, the targets Amazon sets, and how to fix them before it's too late.
Why Your Amazon Listing Is Suppressed or Inactive, and How to Fix It
A listing that disappears from search can cost you sales for days before anyone notices. Here are the most common reasons Amazon suppresses listings and how to fix each one.
Amazon Brand Registry and A+ Content in India: What You Get and How to Use It
Brand Registry unlocks the tools that turn a listing into a brand: A+ content, a Brand Store, Sponsored Brands and stronger protection. Here's what you need and how to get value from it.
FBA, Easy Ship or Self Ship? Choosing the Right Amazon Fulfilment Model in India
How you ship affects your costs, your Prime badge, your Buy Box chances and your account health. Here's how Amazon India's fulfilment options compare, and how to choose.
Amazon or Flipkart First? A Marketplace Launch Plan for New D2C Brands
Launching everywhere at once spreads a small team too thin. Here's how to choose your first marketplace, and when to add Flipkart, Myntra, FirstCry and quick commerce.
Selling on Blinkit, Zepto and Instamart: A Brand's Guide to Quick Commerce
Quick commerce has become a major channel for FMCG, personal care and household brands. Here's how onboarding, supply and visibility work on Blinkit, Zepto and Instamart.
How to Calculate Your True Profit per Unit on Amazon India
Revenue looks healthy, but is each unit actually making money? Here's every cost to include in an Amazon India profit calculation, with a worked example.