Amazon Brand Registry and A+ Content in India: What You Get and How to Use It
If you sell your own brand on Amazon, Brand Registry is one of the most valuable things you can set up. It gives you more control over your product pages, better advertising formats and tools to protect your brand from misuse.
What Brand Registry unlocks
| Feature | What it does |
|---|---|
| A+ Content | Rich images, comparison charts and brand story modules below the bullets |
| Brand Store | A free multi-page store on Amazon with its own URL |
| Sponsored Brands and Sponsored Display | Ad formats not available to unregistered sellers |
| Brand Analytics | Search term and market-basket data for your category |
| Protection tools | Report infringement and get more control over your listings' content |
What you need to enrol
- A trademark for your brand name or logo, registered with the Indian Trade Marks Registry. Amazon accepts registered marks, and in some cases pending applications. Check Amazon Brand Services for the current rules.
- The brand name on your products or packaging, matching the trademark.
- Access to the email or details associated with the trademark for verification.
Making A+ content work
A+ content sits below the bullet points, which on mobile is where many shoppers decide. Good A+ content answers the questions your bullets can't:
- Show the product in use in real Indian homes and settings, not just studio shots.
- Use a comparison chart to cross-sell your other variants and sizes.
- Answer objections: size guides, what's in the box, care instructions, ingredients.
- Keep text readable on mobile: large fonts, short lines, no text crammed into images.
- Tell your brand story briefly, with a reason to trust you.
Test versions where possible. Amazon offers experiments for A+ content and main images for eligible brands, which lets you test one version against another with real traffic.
Your Brand Store
A Brand Store gives you a branded destination for Sponsored Brands ads, social media links and influencers. Organise it the way shoppers think, by category, use or bestsellers, and keep it updated for festive sales.
Frequently asked questions
Do I need a registered trademark for Amazon Brand Registry in India?+
You need a trademark. Amazon accepts registered trademarks and, in some cases, pending applications. Check Amazon Brand Services for the current eligibility rules.
Is Amazon Brand Registry free?+
Enrolling in Brand Registry doesn't carry an Amazon fee. Your costs are the trademark filing and any professional help.
Does A+ content improve sales?+
Well-made A+ content usually improves conversion, because it answers buyer questions and builds trust. Results vary by category, so test where you can.
Get a free audit of your Amazon or marketplace account: ads, listings, account health and profitability.
Get Free Audit