Selling on Meesho in 2026: Zero Commission, What You Still Pay, and Who It Suits

Meesho is the one large Indian marketplace that has never needed a "zero commission" announcement for a price band or category: it says it takes no commission from sellers at all. Now that Flipkart and Amazon have dropped commission on products under ₹1,000, many brands are asking whether Meesho deserves a place in their channel mix. Here's how Meesho earns, what sellers still pay, and how to decide.

How Meesho makes money without commission

According to Meesho's IPO prospectus, as summarised by brokerages in December 2025, its marketplace revenue comes mainly from services sold to sellers: delivery and return logistics, advertising, and business insights. In practice that means three costs replace commission:

• Shipping: Meesho arranges delivery, largely through its own logistics platform Valmo, which had about 18,000 logistics providers and 1,02,000 delivery agents as of September 2025. The shipping charge is your main per-order cost.
• Returns: return logistics is one of Meesho's revenue lines, so returned and undelivered orders cost you shipping both ways on top of the lost sale.
• Ads: sellers pay for placement. On a feed-driven app with very large catalogues, many sellers find they need ads to be seen.

For context on the buyer base: Meesho reported 234.2 million annual transacting users in the twelve months to September 2025, with an average order value of around ₹265. At that order value, the per-order shipping charge and the cost of each return take a much larger share of the sale than they would on a ₹1,000 product, so check them against your own prices before you list.

Selling on Meesho without GST

In July 2023 the GST Council exempted small sellers of goods (turnover below ₹40 lakh, as reported by Business Standard) from GST registration for intra-state sales through e-commerce platforms. Meesho opened its platform to such sellers from 1 October 2023:

• Sellers register with an Enrolment ID or UIN from the GST portal instead of a GSTIN.
• Their products are shown only to buyers in their own state, to keep sales intra-state.
• As Qikink notes, Meesho does not collect TCS on sales by Enrolment ID sellers (Notification 37/2023-Central Tax).

This route suits very small, single-state sellers. A brand that wants to sell across India, or on Amazon and Flipkart too, needs a regular GSTIN. Registered sellers have TCS of 0.5% deducted from payouts as on other marketplaces, and claim it back: see our GST TCS reconciliation guide.

Meesho, Flipkart and Amazon side by side

Our Flipkart zero commission guide and Amazon seller fees guide cover the details for those two.

Does Meesho suit your brand?

• Price point. Meesho's average order is around ₹265. If your products sell at ₹1,500 and up, most of your buyers are probably elsewhere.
• Margin after shipping and returns. Work out profit per order after the shipping charge, your return rate (both directions) and ad spend, not after commission alone. Our RTO guide shows how returns eat margin.
• Brand positioning. Selling the same product much cheaper on Meesho than on Amazon or your own site can undercut your other channels. Some brands use a separate, value-priced range instead.
• Operations. Low-value, high-volume orders mean many more packages per rupee of sales. Make sure your dispatch can keep up.